This article is 7 months old
Socks issue: KK Mart could've done more to minimise impact - expert
The controversial socks with the word Allah have practically damaged the KK Mart brand, from being a household name to becoming the target of hatred attacks.
Despite its founder having openly apologised to Muslims over the issue and explained that it was only a mistake by its vendor, the move did not do much to help save it from a widespread boycott campaign propelled by certain politicians.
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