Satirical take on Apec 2020 logo outshines costly branding campaign

The controversial RM49.56 million branding contract for the Asia Pacific Economic Cooperation 2020 Congress (Apec 2020) got off on the wrong note earlier this month when its attempt to create a social media buzz became the butt of jokes.

Social media analysis shows it was a satirical take on the campaign by artist Fahmi Reza, which won the most engagement and exposure on social media, negating the positive buzz that the paid campaign aimed to generate...