KitKat launches Malaysian-inspired flavours

Malaysia’s leading chocolate confectionery brand, KitKat, and its flagship store, KitKat Chocolatory, celebrates its third anniversary with the launch of Malaysian food-inspired flavours.

KitKat Chocolatory is introducing a unique twist to Malaysian favourites such as "KitKat Roti Canai and Curry", "Nasi Lemak", "Kopi and Kaya Crunch" along with the king of fruits, the "Cendol Durian".

In conjunction with the Merdeka and Malaysia Day celebrations, these limited edition KitKats are freshly-produced exclusively by chefs at the Sunway Pyramid Pop-Up store from now till Oct 6.

Business executive officer of confectionery business unit, Asean, Nestlé (Malaysia) Berhad, Sachin Goel, said KitKat wants to create something uniquely Malaysian that has never been done before to celebrate Merdeka and Malaysia Day.

“That’s was how we came up with "KitKat Roti Canai and Curry" and other locally-inspired Malaysian flavours that are artisanally handcrafted with the finest ingredients and can only be found at our KitKat Chocolatory store,” he said at the launch in Sunway Pyramid yesterday.

Meanwhile, Juan Aranols, chief executive officer of Nestlé (Malaysia) Berhad, said Malaysia is a country that embodies diversity and it is best represented in its food that is influenced by many different cultures and traditions.

KitKat Chocolatory has also introduced a variety of other Malaysian favourites such as the traditional onde-onde, rose bandung, apam balik and ice kacang as well as a special range of mooncake-inspired flavours such as the red bean, pandan salted egg, tiramisu and snowskin durian. - Bernama