LETTER | What is in a logo?

LETTER | Did the allies share a symbol during the second world war? Their distinctive uniforms may have been a tell, but how did citizens distinguish them in a split decision to run for shelter as a battalion approaches their territory?

Pakatan Harapan’s inability to consolidate their ideals as a coalition casts doubt on the people if there is really a united front within the opposition. Ever since the great betrayal of people’s trust, coalitions have been regarded as merely a marriage of convenience.

Perhaps even a glimpse at Barisan Nasional’s relationship with Pas under Muafakat Nasional tells how their candid affair is no longer workable after experiencing a volatile relationship with Perikatan Nasional. It may have been sweet for them while it lasted, but now it has taken away their responsibility from running the nation.

Three state elections have taken place during the pandemic; Sabah and Malacca for dubious reasons with only Sarawak having a legitimate democratic reason. Johor being the fourth state to call for an election only begs the question why can’t we just call for a general election sooner? If the subject of having the confidence to govern with a strong mandate was raised by the menteri besar, perhaps does this not apply to Putrajaya as well?

Oh, wait, that’s right, because we are still facing a threat during this pandemic. It would be reckless and negligent to the well-being of this nation. If there is ever a need for a strong logo for coalitions to be used in the oncoming state elections and GE15 respectively, then it should be the chameleon as it symbolises hypocrisy.

Malaysians are tired of ideals and in dire need of pragmatic leaders to execute and impart their beliefs through self-conviction. In a game of chess, sometimes a pawn is enough to change the whole game and those who ignore the importance of it, are liable to lose their queen. The people are not easily swayed by narratives anymore.

Democracy is fragile when the people are unclear about their intentions. Ask yourself what you really want from your community leader. Political parties may have a stronger brand message individually but is it being advocated clearly within their coalition? PKR may have decided to use their own logo, so will Umno/Barisan Nasional and Perikatan Nasional. If Warisan, Pejuang and Muda decide to use their own logo to retain their identity, why is it any different for PKR?

A logo is only as good as the brand, and their value is measured by an objective standard set by the people.

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.