COMMENT | How is the manufacturer of Timah going to explain name change?

“Multiculturalism should not mean that we tolerate another culture’s intolerance.”

– Ayaan Hirsi Ali

COMMENT | So, I have been reading all this aggrieved commentary on the Timah controversy and the thing that boggles the mind is the question of this piece.

Here you have an award-winning whiskey and one would assume that what is on the minds of its owners is how to build the brand.

Now Winepak Corporation Sdn Bhd has agreed to consider revamping the brand, by changing the name and image of the whiskey. Apparently, a consensus was achieved for the good of the country in a meeting that could only be described as Orwellian.

Okay, so how exactly is Winepak going to explain this to its international audience, including investors? I am assuming Winepak wants an international consumer base.

Does it go something like this...