COMMENT | The new flower power

COMMENT | Looks like we have stooped to a new low and we have become threatened by flowers. It seems so strange that one of nature's most beautiful features, with all its colours and shapes, can be so disruptive, that it can challenge the faith of some of the most steadfast prudes in the country.

I never thought that I would find myself writing about a marketing campaign, but here we are - and what a genius marketing campaign it turned out to be. I absolutely applaud the team at Libresse for not only coming up with an important education campaign that is both timely and appropriate, but also for accompanying it with an artwork that is, in my opinion anyway, quite beautiful and tasteful.

I mean, they are flowers! Vulvas as a part of a flowering bloom is really just pointing out the obvious, isn't it? We all learned the anatomical parts of a flower in primary school. Where the stamen is and where the pistil is. That in the pistil is the plant's ovary. And how both self and cross-pollination works.

And yet, does it even cross anyone's mind that when you give someone a bouquet of flowers, that you are handing them a nicely arranged bunch of a plant's reproductive organs?

Of course not! But this is what it has come to. That some people can look at a...