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Show us your best moves with #Initial3StepsChallenge!

Initial Hygiene Malaysia has launched an exciting campaign that’s focused on hand hygiene, in conjunction with Global Hand Washing Day which is on the 15th of October 2022. Global Hand Washing Day is an annual international day bringing awareness to people around the world to cultivate good hand hygiene habits. Let’s join in the fun with Initial Hygiene Malaysia to promote better hand hygiene.

Wash, Dry and Sanitise, 3 easy steps to ensure effective reduction of germs and bacteria that are easily found on our hands. The first step is to wash our hands with soap and water which significantly reduces the risks of cross-contamination and also bacteria that can't be seen with our naked eyes. The second step is to dry our hands thoroughly - did you know that wet hands transmit germs  and bacteria easier compared to dry hands? So be sure to always dry your hands after washing them. The third and final step is to sanitise your hands, it provides an extra layer of protection after doing the first two steps.

Riding on the Global Handwashing day in driving awareness and the importance of hand hygiene habits, Initial Hygiene Malaysia has launched their latest campaign which is the Initial 3 Steps Hand Hygiene Challenge. The campaign focuses on the 3 Steps mentioned above which are Hand Washing, Hand Drying and Hand Sanitisation. All you have to do is record yourself on Instagram Reels performing the 3 Steps in the most creative way with Initial Hygiene Malaysia’s official campaign filter!

The most creative submission stands a chance to win a Xiaomi Mi Home Speaker and other exciting prizes such as Razer Kranken Headset and Haylou Smart Watch are also up for grabs. For more information on how you can participate, check out this video or just head on over to Initial Instagram. Here are also some of the video submissions we have received during the #Initial3StepsChallenge.


This content is provided by Rentokil Initial (M) Sdn Bhd.

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