Selleys aims to be the Frontrunner in Home Improvement, Do-It-Yourself Segment

As the demand for Home Improvement in the Do-It-Yourself (DIY) segment has increased tremendously driven by skilled labour shortage in home fixing thus causing a hike in service prices, Selleys aims to be the frontrunner in the segment driven by its easy-to-use methods targeted for homeowners.

Dedicated to offering high quality, innovative products that will meet consumer’s needs, Selleys aims to expand its market footprint by increasing product awareness and demand for items that can assist in hope improvement to the public as well as making it more affordable and accessible to everyone.

Mr. Chen Lee Siong, General Manager, Group TU Business said “We understand that the cost of repair or even decorating has increased over the past years, increasing the demand and interest for DIY home improvement products. We hope with our product, more homeowners can fix simple household repairs by themselves, thus save the time, cost and reduce stress of facing a broken or malfunctioning piece at home.”

As one of the efforts by Selleys to empower people to fix simple household repairs, an interactive session with media representatives and influencers engagement workshop #DareToRepair was held on July 21, 2022. During the event, participants were given the opportunity to experience Selleys products hands-on as they learn how to use the products, thus encouraging them to #DareToRepair.

The five key products that were featured during the event were RP7 which could stop squeaks, smoothens frozen window or drawer joints, No More Gaps that could fill in fine cracks on walls, Knead It Underwater which could seal holes in leaking pipes, fix broken ceramic household items, Supa Glue which could fix broken plastic household items, as well as Liquid Nails that could assist with DIY projects such as fixing a wall book shelf, fixing up a broken cabinet, and many more.

As one of the efforts by Selleys to empower people to fix simple household repairs, an interactive session with media representatives and influencers engagement workshop #DareToRepair was held on July 21, 2022. During the event, participants were given the opportunity to experience Selleys products hands-on as they learn how to use the products, thus encouraging them to #DareToRepair.

Moving forward, Mr Chen said Selleys will continue to innovate new products that would make more household fixes easier to be done at home.

As an introduction, Selleys is an Australian brand was established in Sydney in 1939 and had emerged as the leading brand in Australians and New Zealand for sealants, adhesives, fillers, and paint preparation products for over 80 years. In line with its brand values to be innovative, uncompromising and a trusted brand, Selleys’ range of products makes it easier to get the job done right, the first time – offering high-quality products that are formulated to deliver superior results no matter how demanding or tough the job is, living up to its brand promise – ‘If It’s Selleys, It Works’.

In 2019, Nippon Paint Holdings Co Ltd (‘Nippon Paint Holdings’) acquired DuluxGroup Limited (‘DGL’) as part of Nippon Paint Holding’s global expansion initiative. Effective May 2020, Nippon Paint Malaysia (‘Nippon Paint’) houses Selleys’ range of products, further expanding its home improvement segment. Selleys has a comprehensive range of products for every aspect of your house from the ground to roof and anything in between. That includes, sealants, adhesives (construction & household), fillers and lubricants, cleaning range and paint accessories.

Since the acquisition was completed, Selleys have contributed 4% to the overall Nippon Paint revenue and is aimed to have a 100% growth in the coming year. This is driven by the heightened interest of Malaysians in general to DIY their own homes especially for easy fixes.

Selleys product range can be found at authorised dealers, hardware stores and online at https://shoponline.nipponpaint.com.my/selleys-products.html 

For more information about Selleys and its products, please visit https://selleys.my/.