MOA signing session for the “Programmatic Advertising on Digital Billboard” project between Yunus Property and Sky Blue Media

Kota Kinabalu: The signing session of the Memorandum of Agreement between Yunus Property Consultant Sdn Bhd and Sky Blue Media Sdn Bhd  at the Hyatt Regency Hotel, Kota Kinabalu on 26 May 2022 and witnessed by Asno Bin Amat Muda, Chief Executive Officer of Yayasan Bumiputra Sabah.

The ceremony will continue with a press conference from Tuan Asno Amat Muda regarding the cooperation of Sabah State Government GLC for the MOA Signing Ceremony project for the "Led Advertising Screen" project between YBS Tenaga Sdn Bhd and the Local Authority "Tuaran District Council, Keningau District Council, Council Putatan District, Tawau Municipal Council and Penampang District Council dated 12 April 2022 (Tuesday) at Sipadan I, SICC Tanjung Lipat Kota Kinabalu witnessed by the Most Honorable Datuk Seri Panglima Haji Hajiji Bin Haji Noor.

The MoA signing session will see the implementation of international standard technology that will be implemented by Sky Blue Media Sdn Bhd in collaboration with a local company, Yunus Property Consultant Sdn Bhd.

"Programmatic ADVERTISING On Digital Billboard" is a digital advertising that utilizes the sophistication of "Artificial Intelligence (AI)" to target a more specific target market and it is an automated process to buy or sell advertising inventory through an exchange (ad exchange) that can connect between advertisers and publishers. Basically, this process in doing the process of buying and selling ads with real-time bidding is using a machine and algorithm.

So, through this "Programmatic Advertising on Digital Billboard" platform, it can be easier for advertisers to reach a wider consumer by buying advertising space at various publishers automatically. For advertisers and publishers, Programmatic ads can provide high efficiency without using conventional methods.

All these digital advertising screens will be installed in all major cities which are the focus routes for the public throughout Sabah with the cooperation of the local authorities involved. Indirectly with the installation of this screen can improve the image of the affected areas

With the "Programmatic Advertising on Digital Billboard" technology, it can also indirectly help entrepreneurs, especially entrepreneurs and small traders in the state, in promoting their services and products. In a business environment that is so competitive with the newly emerging economy of the country, then advertising strategies will be able to help their business strategies. Furthermore, the advertising rate charged by the operator of this project, is cheaper and can be borne by the average entrepreneur. Entrepreneurs can also enjoy a wider scope of advertising.

The "Programmatic Advertising On Digital Billboard" project realizes the objectives of the Sabah Maju Jaya Development Roadmap 1.0 (2021-2025) which is an important development framework in elevating the progress of the state of Sabah and its people in the next 5 years.

Today we are faced with an increasing amount of technological advances globally that have spanned all areas, encompassing international relations and business strategy. That is why one of the cores of the Sabah Maju Jaya Roadmap is given emphasis on Digital Government Based on Technology and Innovation.

In the world of business and government, the whole has shifted to Digital, in fact we will expand this approach in strengthening the network to Infrastructure and green sustainability in Sabah.

This content is provided by Sky Blue Media Sdn Bhd.