Sales of UMW Toyota Motor zooms ahead with continued increase on year-to-date

As the year enters into the second quarter, the month of April sees the sales of Toyota at 6,868 units while a total of 78 units of Lexus were driven home. This trend  is expected to continue, and UMW Toyota Motor looks to be driving further ahead as the year  progresses. Total sales for the year-to-date is at 29,138 units with a combined number of 29,393 units for both Toyota and Lexus.

Sales for April as at year-to-date are at 29,393 units of Toyota and Lexus, an increase of 11% when compared with sales for April 2021 year-to-date.

The uptick in sales results for the year-to-date is attributed to the ‘Bersama Lebih Makna’ Raya promotions, which offers benefits worth RM4,000 to those who choose to drive the Vios and Yaris  home. Always a popular choice, these Toyota best-sellers have furthered the jump in sales, with the automotive leader expecting a further hike in anticipation of upcoming new product launches.  UMW Toyota Motor will continue to be innovative towards empowering Toyota lovers as they promote best value deals through state-of-the-art mobility, excellent security features along with modernised performance.  

“It is heartening to note that we have transitioned well into the endemic phase, and we at UMW Toyota Motor are always encouraged by the support from our customers, especially during this  busy Ramadan and Raya period. Even with the surprise announcement of Aidilfitri falling a day earlier than expected, all our service centres were fully prepared to assist our customers in their ‘balik kampung’ journey. We continue to be committed to leaving no one behind and offer value for money innovations, coupled with advanced technology and security features in all of our products,” said Ravindran K, President of UMW Toyota Motor.

With Ramadan and Syawal being the main agenda of this month, UMW Toyota Motor celebrated the festivities with a new brand film entitled ‘Kota Raya’. Launched on 26 April 2022 via YouTube and several social media platforms, the film Aedy Ashraf as Aidil, while Fitri is played by Amerul Afendi, and also features a special appearance by Toyota Gazoo Racing racer and Toyota Yaris  ambassador, Janna Nick as Aqila. Inspired by family and the importance of being together, particularly since the travel restrictions these past two years, the film focuses on the deep rooted  tradition of celebrating together.  

The holy month of Ramadan saw UMW Toyota Motor reach out to those less fortunate in a collaboration with Harian Metro through their ‘Titipan Kasih’ programme. With the aim of  providing assistance to the underprivileged, this outreach saw UMW Toyota Motor present ‘baju raya’ worth RM150 to 50 children, along with a ‘Kotak Rezeki’ consisting of groceries valued at RM100 to 168 families. The programme also saw 50 children receiving RM60 each as ‘duit raya’.  

Volunteers from UMW Toyota Motor spent the whole day at the Masjid Nurul Iman in Kampung Tengah, Puchong. The children were taken to a nearby shopping centre to shop for their ‘baju  raya’ and the ‘Kotak Rezeki’ were delivered house-to-house by representatives from UMW Toyota Motor, Jabatan Kebajikan Malaysia and the ‘Ketua Kampung’. This outreach programme was in  lieu of the recent COVID-19 pandemic and flood incident in Klang Valley. This was UMW Toyota’s way of assisting the less fortunate during this recovery period and at the same time, establishing a lasting relationship with the surrounding community.  

Ravindran K said, “The focus of this activity was for us to share the festive celebration with the less  fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih  Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families. We also wanted to inspire and instil a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the  community.” 

In addition, UMW Toyota Motor will be celebrating Hari Raya with its ‘Toyota Raya Open House Weekender’ on 21 and 22 May 2022 in all showrooms, nationwide. This is to reconnect with Toyota customers, both past, present and future, while celebrating Hari Raya together. The Weekender will see UMW Toyota Motor extend great deals and the latest Ramadan promotions to its customers. There will be gifts (while stocks last) after test driving any Toyota vehicle, on top  of the showroom activities prepared for all.

For more information, visit Toyota.com.my or call the Toyota freephone line at 1-800-8-TOYOTA  (869682).

This content is provided by UMW Toyota Motor Sdn Bhd.

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